How to maximize the reach of a funding announcement
FRENCH FULFILLMENT STARTUP CUBYN MAXIMIZED THE IMPACT OF ITS €35 MILLION SERIES C FUNDING ANNOUNCEMENT, TOGETHER WITH NEWS ABOUT ITS INTERNATIONAL EXPANSION INTO SPAIN AND PORTUGAL BY SCORING NATIONAL AND TECH AND SPECIALIZED LOGISTICS PRESS PRESS IN 5 MARKETS ACROSS EUROPE AND THE AMERICAS
Logistics platform Cubyn is a historic client in ThirdEyeMedia, having first hired us to announce a strategic partnership with PriceMinister-Rakuten in the French and UK Media, helping them secure interest from key venture capital investors. Later, ThirdEyeMedia coordinated Cubyn’s Series A, and Series B funding announcements.
In early 2021, Cubyn approached ThirdEyeMedia to ask for support in coordinating a multi-market, multi-lingual announcement. The company had raised €35 million in Series C from Eurazeo and Bpifrance Large Venture, with the participation of First Bridge Ventures, Fuse Venture Partners, DN Capital, 360 Capital, Bpifrance Smart Cities fund, and BNP Paribas Développement. Besides the Series C funding round, the company was also announcing the launch of a 25,000m2 warehouse outside Paris, and its first international expansion across Europe into the Iberian Peninsula, including an office launch and the inauguration of a 10,000m2 warehouse in Spain as well as consequently leading to an increase in labor force with the creation of 220 new jobs.
ThirdEyeMedia worked with Cubyn to help them with the announcement in 5 markets coordinated on behalf of Cubyn: France, UK, Spain, Portugal, and the US. Our team of experts advised the company to highlight the funding news in the French and anglo-saxon media, while leading with the new market launch in the Spanish and Portuguese media. By adapting the angle to each geography, ThirdEyeMedia helped position headlines across national newswires, live TV, national business dailies, and leading tech & logistics outlets in all markets.
Furthermore, such international expansion in Spain and Portugal should be the first of many for Cubyn in 2021, as the company is planning to tackle other markets such as Italy, Germany, and the UK in the following months.
ThirdEyeMedia positioned Cubyn as Europe’s leading fulfillment solution. Cubyn’s key differentiator and leading driver of growth “providing a full-fledged fulfillment solution, at a price point on average 30% lower than the market” was picked up and reflected in the media across all markets, generating dozens of inbounds for the company.
THE MEDIA IMPACT
- Over 60 pieces of coverage in national general and business press, technology and finance press across 5 markets and 4 languages (France, the UK, Spain, Portugal, and the US) including blogs, syndications, and newsletters.
- Features in over 60 publications across national dailies, newswires, and premier tech publications in all markets including TechCrunch, Fortune Term Sheet, EU-Startups, Les Echos, BFM TV, FrenchWeb, Lusa, SapoTek, Expansión, EFE).
- Successful creation of a durable, high-quality media footprint establishing a European presence for the firm.
- Effective branding of Cubyn as a leading logistics platform, taking its next steps towards a consistent international growth, associated with France’s two main growth funds, Eurazeo and BPI Large Venture.