Badoo

ThirdEyeMedia coordinated an international acquisition announcement, the integration of women’s dating app Lulu to the Badoo family. ThirdEyeMedia stayed on to build out a new Communications function for Badoo, and to create and implement several international campaigns across Europe, the US, and Brazil.

English

• Elle Canada – New ideas on love
• The Next Web – Wait, Tinder isn’t the biggest dating app in the world?
• TechCrunch – Lulu, The App That Lets Women Rate Men, Acquired By Badoo
• Time – This Is the ‘Most Popular’ Dating App in the World
• Global Dating Insights – Badoo Acquires Controversial Male-Rating App Lulu
• Finance Yahoo – The infamous app for rating men doesn’t let you rate men anymore
• Standard.co.uk – Badoo tries to break US with app Lulu that rode sexism storm
• Engadget – Dating app Lulu’s controversial guy reviews are no more
• Business Insider – Lulu, the app that lets women secretly rate men, just got bought by the biggest dating company in the world

Portuguese

• Link Estadao – Site de relacionamentos Badoo anuncia compra do aplicativo Lulu
• Revista Pegn – Badoo anuncia compra do aplicativo Lulu
• Sao Paulo Times – O aplicativo Lulu agora faz parte do grupo Badoo
• Noticias Tecnologia – O aplicativo Lulu agora faz parte do grupo Badoo