PR is durable and this can be a great thing, or a terrible one for your business. Building trusting relations with the right reporters can make or break a brand.  Reporters are on the frontline of an ever growing information overload we all face. A journalist most precious asset is his time and attention. His goal is to publish novel information, faster than his colleagues, in order to garner this interest of his audience, measured in clicks. The pace is relentless and the competition is fierce. To get your media relations right, here are a few tips and tricks when…